Recruiting Video - mecom vision - Attract more candidates with video

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A recruiting video, also called employer video, employer branding video or applicant film, is a kind of job advertisement in moving pictures. With an employer branding video, you can impressively present your philosophy and corporate culture and thus find exactly the right employees for your company.

One step ahead in the recruiting process

And that’s no longer that easy because skilled candidates are in great demand! The self-confidence of today’s employees has increased significantly compared to previous generations. Applicants can often pick and choose their preferred company. Present yourself as a great company to work for and bring young talents directly into your team. Get creative!

Employer Branding Video for Successful Recruiting

The best way to do this is to present your company in an authentic and unique way in a recruiting video. Tell the story of your company, describe the respective job profile and encourage candidates to apply.

Focus on corporate culture

In a recruiting film, you can present exactly those aspects of your company that are important for applicants. These include the working atmosphere and corporate culture, but also the work-life balance.

Credibility as the most important criteria

Recruiting videos should be as credible and authentic as possible. It is not about burning down a firework of emotions or spreading as much coolness as possible. Rather, it is about authentically focusing on the specific characteristics of your company.

In this way, potential applicants can gain a feeling for your company early in the recruiting process. Your video will set you apart from other employers.

https://mecomvision.de/wp-content/uploads/Website-Clips-Produktfilme-v03.mp4

What do I get out of
an Employer Branding Video?

Recruiting videos have become a best practice in HR when it comes to attracting more and better employees:

Strengthen employer brand
Increase application rate
Improve the quality of applicants

With an employer branding video, you can present yourself as an attractive employer and inspire and convince potential applicants.

Identification through Recruiting Videos

In addition, a recruiting video facilitates the application process because applicants know directly what matters in your company and what opportunities are waiting for them. In this way, moving images can make a decisive contribution to the identification of your future employees with your company. This is a real long-term factor for successful recruiting!

The best Platforms for Recruiting Videos

Videos can be used in many ways as part of a successful employer branding strategy. First of all, your video should find a suitable place on your company website. In addition, however, it is important to spread your recruiting video as widely as possible. You can integrate it in combination with an online job advertisement on company and career websites. So you can stand your ground in direct comparison with the competition – the moving pictures ensure you all the attention!

Finding young talent with social media

If your video can also be found on various social media channels, young applicants, in particular, will be addressed directly. For generations Y and Z, it has become a matter, of course, to use the Internet and Co. for any form of communication. This also applies to their own job search.

With recruiting videos that give a real and credible insight into your company, you can attract the attention of this generation of young talents.

Attract the eye of talent.
What do I have to do for the perfect recruiting video?

Are you looking for new employees? Do you want to select from the best candidates? Then you’ve come to the right place: we at mecom vision are happy to produce a credible and impressive employer branding video for your company. So the talents of the young generation are guaranteed to soon be sitting at one of your desks!

Show what really matters

Two questions need to be answered first: What does your company stand for? And which target group do you want to reach? Do you have the answers directly at hand? That’s great! If not, we will brainstorm with you and develop the first ideas for your recruiting video. It is particularly important that we really understand your future candidates and their needs and that we answer exactly those questions that go through the candidates’ minds with the recruiting video. Employees are particularly interested in the following aspects:

What does your company stand for?
What field of work can I expect to work in?
Which tasks will be part of my future field of activity?
What opportunities for professional development are on offer?
What are the working climate and environment like?
Who do I work with?

Incorporating employees

Of course, communication at eye level is always particularly authentic.

And nobody embodies you and your corporate culture better than your employees. That’s why we would like to bring them on board with us. In the beginning, we conduct interviews with your employees and listen carefully to what their specific field of activity looks like and why they feel so comfortable with you.

In this way, we can identify the corporate values that count for your current employees and also appeal to potential applicants. The collected information helps us in the further process of developing ideas and, if desired, will also be integrated directly into your recruiting video. This gives the finished video a personal touch!

Short and crisp recruiting videos

An employer branding video should be short and crisp. Applicants should not get bored watching it. To ensure that information and entertainment are as balanced as possible, the next step is to develop a storyline that perfectly represents you and your company and convinces the audience of you.

Completely crazy or very serious recruiting films?

And then the core of every film production lies ahead of us: we start shooting. To this purpose, we are happy to conduct interviews with your employees and accompany them with the camera in their daily work. In this way, we create authentic shots that provide a glimpse behind the scenes and are particularly exciting for applicants. We will also be happy to produce impressive aerial photographs of your location. So the viewers know right from the start what they can expect from you. And to ensure that everything fits together perfectly in the end, we put all the elements together in post-production and start fine-tuning your recruiting video.

Use all channels to reach applicants

So that your company really gets into the focus of the job seekers, we will gladly support you after the production in the placement of your employer branding videos on various channels, such as Xing, LinkedIn, Facebook, Instagram, YouTube but also on various career pages. And international use is no problem either: Of course, we produce your video in different language versions.

Your opinion counts!

Give us your feedback! After all, you know best what distinguishes your company. In regular loops, you can give us your feedback. At the end of the day, you have a film result in your hands that you will love and that will certainly convince your applicants! For a successful employer branding process.

And again, everything

Step by Step

Pooh – difficult questions! Each of our recruiting videos is individually tailored to the respective company. Accordingly, production time and costs vary from video to video.

The goal determines the path for recruiting films

Basically, it depends on which goal you are pursuing with your video and which implementation you have in mind. It depends on how complex the conception, production and post-production of your recruiting video is. For this reason, the following questions need to be clarified: Where should your video play? Should your employees play a role in the video or do you prefer professional actors? Would you like aerial photos of your company location? Which and how many graphics, animations and music elements should appear?

Our work for your success

Behind every decision and in every production step there are of course several hours of work. This is the only way you will receive an employer branding video of the highest quality. We at mecom vision can look back on many years of production experience and know that we need between four weeks and three months to produce an individual and outstanding recruiting video.

Now it’s up to you: What do you have planned? We are curious to brainstorm with you and develop a concept for your video. After we’ve had a brief exchange, we’ll be happy to tell you about the production time of your unique video project.

Costs of a Recruiting Video

The same ultimately applies to production costs. All our films are unique pieces and your recruiting video is also conceived and calculated according to your personal wishes. That’s why we calculate every project individually. But of course, we also know that you need a certain budget for your planning. That’s why we will provide a cost estimate after an initial briefing. You will then receive an individual and non-binding offer for your recruiting video.

Can we see any of that?

An insight into our moving image manufactory

Employer branding videos speak for you, but a bit for us as well. That’s why you can get an idea of our experience and expertise here:

Imagefilm

Opel TechDay Imagefilm

Recruiting Film

Recruiting Spot “American Football”

Imagefilm

BMW M4 GT4 – Driving Experience

Recruiting Film

Infraserv Höchst Recruitingfilm

mecom vision looks back on over 30 years of film and video production. So we know exactly what we are doing. And we attach great importance to the fact that our films are truly unique. That’s why we plan all our steps precisely and coordinate them with you again and again in close cooperation.

You are important to us!

As long as we are working on your film project, you will belong to the mecom family. You are a part of all our know-how, ideas, and high-end technologies. And as a real family member, you can, of course, participate at any time with your wishes, ideas, and feedback. So nothing stands in the way of visualizing your visions.

As a full-service agency in the field of video content marketing, it goes without saying that we take all work steps from conception to realization, post-production and the targeted integration of the finished video into your employer branding strategy into our hands.

Our agency is also your content partner for other video productions such as image films, technical films, explanatory videos or training films for your employees.

Successful co-operation

with our clients

Professional film & video productions
Request a quote now!

ISABEL HAHNER

VIDEO CONSULTANT & PRODUCER

T +49(0)661-9494-0

F +49(0)661-9494-49

M beratung@mecomvision.de