Explainer Videos - Complex topics easily explained

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Explainer videos, also known as explanatory videos, how-to videos or explanation videos, illustrate complex relationships in a simple and understandable way.

An explainer video answers questions or solves problems from the viewers’ world. An explanatory video is also there to illustrate abstract topics or to provide background information. Both variants are about the right mixture of information and entertainment. Explainer videos are supposed to provide the viewer with valuable information and also entertain him. Especially with difficult and tricky content, it is important that the viewer has fun watching the video despite the complexity. It’s all about infotainment!

Creative variety in demand for Explainer Videos

Explanatory films can be realized in many different ways:

Vector Animation
White Board Animation
2D animation
3D animation
Motion graphics
Stop-trick animation
Screen Cast Animation
Live Scribble Video

There are no limits to creativity!

A comprehensible explanation for the viewer

In any case, it is important that the complex information in the explanation video is prepared in such a way that the viewer can quickly and easily access it. This also involves choosing a language that is as simple as possible and corresponds to the target group. This allows the topic to be simplified at the audio level. In the ideal case, there is also a reduction in the visual language. And here, too, it’s the right mix that makes the difference. Abstract topics, for example, can be explained by a voice-over as well as visualized by animated illustrations. In this way, the explanation videos become a real aha-experience for the audience!

The theme determines the running time

With regard to the optimal length of an explainer video, the well-known motto applies: as short as possible, as detailed as necessary. Simple everyday problems, for example, can be solved and explained in 60 seconds. A complex technical process or a detailed product presentation, on the other hand, takes up to 10 minutes to be explained completely and, above all, comprehensibly.

Keep an appropriate narrative tempo in mind

In general, however, an explainer film should get straight to the point and provide the viewer with the desired information briefly and concisely. But the illustrative explanation and the voice over should give the viewer so much time to really understand the explained topic. The ideal length of an explanatory video is between 90 and 180 seconds.

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What will I get out of

an explainer video?

An explainer video makes one thing above all else: it explains YOUR product or service. This video format is therefore exclusively and individually tailored to you. This allows you to offer existing and future customers real added value. You show that you are the expert in your industry and share your expertise with your customers. More service orientation is not possible!

Origins of explainer videos

Originally, explanatory films in the form of self-filmed video tutorials were mainly used on video platforms such as YouTube. They are being produced by users for users. Studies have shown that more than 61% of viewers watch a video only or mainly because of its explanatory and informative function.

Curiosity wants to be satisfied

Explanatory videos thus satisfy a natural human need: his curiosity! Everyone is eager to discover and understand new things.

But if he has to roll around books or read long and complicated articles every time, then this natural need to expand his knowledge quickly silences.

Helping your clients and users with explainer videos

And this is exactly where explanatory videos come in. They transport the desired information in an exciting and entertaining way. In this way, both human curiosity and the desire for entertainment are fulfilled. And many companies have recognized this in the meantime so that the explanation video has been gaining in importance in the areas of marketing, sales and customer support for several years.

Explainer Videos in Content Marketing

With an explainer video, you can present your products or services cleverly and comprehensibly and inform your customers about industry-specific topics. Even with difficult content, you can achieve the best possible understanding. Explanatory videos can have a positive and lasting influence on the economic success of your company. Because you can help your customers to help themselves, create understanding for your products and at the same time reduce the effort for personal customer support.

Address several senses with explanation videos

The combination of text, sound, music and moving images in the explanatory video also ensures that many of the viewer’s senses are addressed at once. Studies have shown that this combination is particularly important in learning, as each person is influenced to different degrees by different senses. With an explanatory video you can achieve both auditory and visual learning types. Multisensory activation is therefore indispensable for your explanatory film. After all, in the best case your customers should learn something through your explanation video!

Possible applications of explanatory films

An explainer video is particularly interesting for your corporate communication because the contents usually only become outdated slowly. This results in long-term added value both for your customers and for you as a company. In addition, the application possibilities for explanatory videos are incredibly diverse:

B2B or B2C
E-commerce
Content Marketing
Internal and external communication
Sales communication
HR or e-learning

Explanatory films can be used in all these areas.

And again to the point: explainer videos are the means of choice if you want to explain complicated content in a simple and understandable way and want to anchor your message in the minds of your viewers.

Now what?

How is my explainer video made?

A good explainer video needs one thing above all else: good research. In order to be able to explain your products or services loosely and correctly, we must first understand exactly what they can do. And that’s what we need you for!

Involving employees

You tell us in a first conversation what you want to explain, where the problem lies in the communication of the topic and how you imagine this explanation. The expertise of your employees* is often of decisive importance. They usually know your products very well and, through direct customer contact, they also know where the user might have to deal with obstacles to understanding. And, of course, this has to be overcome with an explanation video!

No concept, no explanatory film

This brainstorming is followed by the conception phase for us. We take over the helm and work on your ideas. By looking at your products and services from the outside and getting to know them ourselves, we can identify exactly where there is a need for explanation. On this basis, we also simplify complex topics and facts in such a way that they reach your customers directly and uncomplicatedly.

Stay in the minds of your clients with explainer viedos

We develop a creative storyline for your explanatory film so that your viewers are also well entertained and keep the additional information supplied in their minds for the long term. It is not without reason that studies have shown that facts are better remembered when they are connected with stories and emotions.

Production begins

We have already made good progress on the way to your explanation video. But the most exciting part still lies ahead of us: in production and post-production, all our ideas and plans become reality. Now we don’t only have to talk about ideas and first sketches, but we can also examine the first animations and designs.

Adding voice to your animated characters

In addition, it is time to incorporate additional elements into your explanatory film: Especially important for the optimal explanation of your product or service is a professional voice-over. If you also want to use your explanatory video internationally, we will, of course, be happy to create the appropriate language versions for you and include cultural differences in the concept.

Show your explanation video on all channels

Movies are there to watch: In order for your explanation video to actually solve problems and inform viewers about backgrounds, it must, of course, be seen. A sophisticated video seeding and a tailor-made video strategy ensure that you reach as many viewers and potential customers as possible. We at mecom vision are happy to support you in developing a tailor-made communication strategy.

Give us your feedback

And of course you are always the focus of all our work: We need your feedback! Best consolidated and concrete as possible. This creates real cooperation and together we create a film result that convinces us, you and your customers!

And again, everthing

Step by Step

mecom vision’s explainer videos are as individual as their prices. Accordingly, we do not want to mention any package prices. So that you can still plan ahead and sound out your budget, we will give you an initial cost estimate directly after a first meeting.

After we have thought a little further into your project, you will also receive an individual and non-binding offer for the creation of your explanatory video.

And now we ask you: What do you want to explain? We look forward to working with you and creating your video explanation. Once we have agreed on the initial ideas, we will be happy to inform you about the estimated production time of your special explanatory film.

Also with regard to the costs of a professional explanatory video, the desired style and the attention to detail of the animations are of decisive importance. As a general rule, the more scenes and animations you want to create, the more detailed your explanation video, the higher the production costs.

Is there anything to see?

An insight into our explainer video production

We shoot, we animate, we explain. And we have been doing it for over 30 years! Accordingly, we have a lot of experience and expertise. Convince yourself:

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We at mecom vision take our time! Time for your ideas, intensive consultation, and individual planning. This makes all our films truly unique. And your explainer film will also be created with a lot of effort and dedication directly at our agency.

Listening and thinking

Our common cooperation is characterized by the fact that we pick you-up your ideas and wishes. We then use our collective know-how, lots of creative work and the latest technology to ensure that you have your perfect how-to-video in your hands at the end of the day. Of course, we are always open to your ideas, wishes, and feedback!

As a full-service agency in the field of video content marketing, we take care of everything: whether conception, realization, post-production or strategic implementation of the explanatory film in your corporate communication – we take over all tasks for you!

We are not only How-to-Video experts. We conceive your personal Video Strategy for you and produce your Image Film, Product Film or Technical Films.

Successful co-operation

with our customers

Professional film & video productions
Request a quote now!

ISABEL HAHNER

VIDEO CONSULTANT & PRODUCER

T +49(0)661-9494-0

F +49(0)661-9494-49

M beratung@mecomvision.de

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Explainer Video – Content Marketing with Explainer Videos

Creative variety in demand for Explainer Videos