Explainer Videos in Content Marketing
With an explainer video, you can present your products or services cleverly and comprehensibly and inform your customers about industry-specific topics. Even with difficult content, you can achieve the best possible understanding. Explanatory videos can have a positive and lasting influence on the economic success of your company. Because you can help your customers to help themselves, create understanding for your products and at the same time reduce the effort for personal customer support.
Address several senses with explanation videos
The combination of text, sound, music and moving images in the explanatory video also ensures that many of the viewer’s senses are addressed at once. Studies have shown that this combination is particularly important in learning, as each person is influenced to different degrees by different senses. With an explanatory video you can achieve both auditory and visual learning types. Multisensory activation is therefore indispensable for your explanatory film. After all, in the best case your customers should learn something through your explanation video!
Possible applications of explanatory films
An explainer video is particularly interesting for your corporate communication because the contents usually only become outdated slowly. This results in long-term added value both for your customers and for you as a company. In addition, the application possibilities for explanatory videos are incredibly diverse:
- B2B or B2C
- Content Marketing
- Internal and external communication
- Sales communication
- HR or e-learning
Explanatory films can be used in all these areas.
And again to the point: explainer videos are the means of choice if you want to explain complicated content in a simple and understandable way and want to anchor your message in the minds of your viewers.