The benefits of
Before purchasing a product, engineers and technicians, in particular, obtain intensive information on the Internet about possible suppliers and their products. Don’t miss this opportunity to play a leading role here. Provide high-quality and user-oriented content.
Surely, there are many contents of an advertising nature which you would like to present in a visible way. This could be product films, brochures or use cases.
However, technology-oriented companies, in particular, also have content in their portfolio that is only to be made accessible or monetized to a selected group of users. These can be:
Create targeted access rights for user groups and personas in the content hub
In some cases, it makes sense to deliver specific content only to specific user groups. Therefore, we have integrated an optional user administration in our content portal. This means that everyone only sees the content that is relevant or approved for them. By integrating a paywall or pay barrier, you can make particularly high-quality content accessible only against payment.
Multiple formats on the content hub
easily made available
In order to ensure that your customers quickly find the content, they are looking for, target-group-oriented navigation and keywording are crucial. After all, the content your users are looking for should be found easily and without detours and distractions.
Not only product-relevant content can be offered, but also non-product-related topics. The following content formats are ideal for this purpose:
- Technical Articles
- Expert Interviews
- Customer Success Stories
- Training Videos
- Service Videos
- Infotainment Content
- Influencer Stories
- Storytelling Formats
- Employer Branding Videos
- Event Videos
It is crucial to disseminate entertaining and useful content. If you keep this in mind, you can also generate additional traffic through a content portal. Because anyone who finds interesting content is happy to come back.
The result: more traffic and your positioning as an expert
mecom vision has many years of experience in the creation of content hubs and video portals for industrial and automotive customers. We take a close look at your needs, your target groups and the research behavior of your customers and develop a portal that is precisely tailored to your needs.