Video Strategy Plan, Produce, Benefit

VIDEO STRATEGY ALONG
THE CUSTOMER JOURNEY

Along the phases of your Buyer’s Journey, we develop video formats that fit.

In addition to the content strategy, we also develop a uniform look for your YouTube channel or content portal. We make sure that all your video productions look as if they come from the same source.

But how do your videos reach the audience?

Before we think about the exact content of your video, we ask ourselves the following questions:

• Who is your audience?
• Where in the Customer Journey is the prospective customer most open to your message?
• Where does he come into contact with your message?
• Which format is suitable for the specific channel?
• How does the user navigate from the video to your website?

Once we have answered these questions, we develop content that appeals to the heart and brain of your target group.

In order for the content to reach the audience, the channels can be populated manually or we use a video seeding tool. You can, for example, play technical videos via our own B2B video content portal. A powerful keywording and search function helps here. And that all over the world and in over 20 languages.