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T F M

Video Strategy Plan, Produce, Benefit

With a smart video strategy, you bring a system to your content marketing. Probably you have already produced some video content. Or you want to integrate new video content into your communication strategy.

To make the effort and budget worthwhile, you should have a clear video strategy in mind in advance. Because a couple of videos alone on your YouTube channel will clearly not bring you success. It only costs money.

We know how to do better

That’s why we can help you create authentic video content and deliver it efficiently to your target audiences.

We work together with you to develop an individual video strategy that fits your brand, your company, and your customers. After all, you want to offer relevant video content that ads value for your offer.

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VIDEO STRATEGY ALONG
THE CUSTOMER JOURNEY

Along the phases of your Buyer’s Journey, we develop video formats that fit.

In addition to the content strategy, we also develop a uniform look for your YouTube channel or content portal. We make sure that all your video productions look as if they come from the same source.

But how do your videos reach the audience?

Before we think about the exact content of your video, we ask ourselves the following questions:

  • Who is your audience?
  • Where in the Customer Journey is the prospective customer most open to your message?
  • Where does he come into contact with your message?
  • Which format is suitable for the specific channel?
  • How does the user navigate from the video to your website?

Once we have answered these questions, we develop content that appeals to the heart and brain of your target group.

In order for the content to reach the audience, the channels can be populated manually or we use a video seeding tool. You can, for example, play technical videos via our own B2B video content portal. A powerful keywording and search function helps here. And that all over the world and in over 20 languages.

Beratung Video Marketing

Are you looking for a successful video strategy?
We will be happy to advise you!

BERNHARD BACHMANN

CEO – Video Strategy & Platforms

T +49(0)661-9494-0

F +49(0)661-9494-49

M beratung@mecomvision.de

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