What do I get out of
an Employer Branding Video?
Recruiting videos have become a best practice in HR when it comes to attracting more and better employees:
- Strengthen employer brand
- Increase application rate
- Improve the quality of applicants
With an employer branding video, you can present yourself as an attractive employer and inspire and convince potential applicants.
Identification through Recruiting Videos
In addition, a recruiting video facilitates the application process because applicants know directly what matters in your company and what opportunities are waiting for them. In this way, moving images can make a decisive contribution to the identification of your future employees with your company. This is a real long-term factor for successful recruiting!
The best Platforms for Recruiting Videos
Videos can be used in many ways as part of a successful employer branding strategy. First of all, your video should find a suitable place on your company website. In addition, however, it is important to spread your recruiting video as widely as possible. You can integrate it in combination with an online job advertisement on company and career websites. So you can stand your ground in direct comparison with the competition – the moving pictures ensure you all the attention!
Finding young talent with social media
If your video can also be found on various social media channels, young applicants, in particular, will be addressed directly. For generations Y and Z, it has become a matter, of course, to use the Internet and Co. for any form of communication. This also applies to their own job search.
With recruiting videos that give a real and credible insight into your company, you can attract the attention of this generation of young talents.