What are the benefits of
a product film?
A product video should tell about your product. In this way, you can impressively show how unique your products or services are and what advantages they have within the framework of your video strategy. This will convince your viewers, strengthen their trust in your company and win new customers.
Your product film in the Customer Journey
Your product film can be used with your product at all touch points of your customers. And of course this happens at countless locations:
- At trade fairs
- At POS
- On your own website
- In online shops
- On video platforms
- In social networks
It is worthwhile to spread the product video within content marketing as targeted as possible but nevertheless widely. This way, you can direct more traffic to your own sales channels and boost sales directly. The fact that product videos demonstrably sell better is more than a commonplace saying in marketing. A recent study by Forbes confirmed that product videos have a positive influence on sales. According to the study, a customer’s purchase decision increases by 64% if they have seen a video about the product beforehand.