Client
Goodyear
Service
Product launch film – concept, filming, interviews, editing
Year
2024
The film in brief
A product film for the launch of the Goodyear Powerload: shot on a working farm, it shows the tyre on a wheel loader in everyday use. A user shares his experience, while measurements of tyre pressure and tread depth make the quality visible.
A tyre, shown where it works
For the launch of the Powerload, Goodyear wanted to show the tyre not in a studio but in everyday work: on a wheel loader on a farm, among silage bales, log piles and manure. Anyone watching the film should see what the tyre achieves there.
We filmed for a day while the farm was in full operation and let a user tell his story. The result: a compact product film, a longer version and short clips for marketing, dealers and trade fairs.
More versions
The long version
Short versions for social media
Production process
01
Concept
The user is at the heart of the film: he explains how the tyre performs day to day. Around him, work scenes and details show what really matters in a tyre for heavy machinery.
02
Filming
We filmed in a single day while the farm kept working – with several cameras and a drone. This gave us wide shots of the work, footage from the cab and the interview, without holding up operations.
03
Editing, sound and graphics
In the edit, we brought together the work scenes, the interview and close-ups of the tread, pressure checks and tread-depth measurements. Sound design and on-screen graphics give the film pace and clarity.
Result
Goodyear uses the film for the Powerload launch in marketing, on its website, with dealers and at trade fairs – complemented by a long version and short clips.
(Your project)
Planning a similar project?
Tell us briefly what you have in mind. In the first conversation, we clarify the goal, scope and timeframe – without obligation and in 15 minutes.
More projects
