Client
EDAG
Service
Product film & B2B live streaming
Format
Innovative video concept with an animated 3D environment
The film in brief
For the world premiere of the EDAG CityBot, a communication campaign was created with teasers, a product film and a B2B livestream. A presenter introduces the mobility concept in an animated 3D environment.
Project description
For the world premiere of the EDAG CityBot a comprehensive communication campaign was realised that presented the innovative mobility concept to a broad public. The campaign consisted of several elements that accompanied the launch of the CityBot in different formats and on different channels.
- Announcements & teasers: strategically placed campaign videos and social media content built anticipation for the premiere.
- Social media spots: short videos and animations conveyed the CityBot's core messages concisely and in a visually appealing way for digital platforms.
- Live streaming from the studio: the world premiere was staged as a high-quality live event that captivated viewers in real time with interviews, presentations and interactive elements.
The combination of digital communication, moving-image production and a live event created a modern and dynamic presentationthat positioned the EDAG CityBot as a pioneering solution for urban mobility. The campaign reached a broad target group and set new standards in digital product communication.
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