Behind the Scene
Overview
For Fulda Tires, we produced and documented a roadshow film designed to highlight the brand’s dynamism, innovation, and performance. The goal was to capture the key stages and highlights of the tour authentically while showcasing real interactions with customers, partners, and industry professionals.
The production included:
- On-the-road filming: High-quality footage of vehicles, tires, and live demonstrations at various roadshow locations.
- Interviews and on-site impressions: Direct insights from experts, organizers, and visitors about the performance and advantages of Fulda tires.
- Atmospheric footage: Coverage of presentations, test drives, and interactive experiences that made the brand tangible and engaging.
In post-production, the best moments of the roadshow were combined into a dynamic and emotional highlight film. Through precise editing, impactful sound design, and targeted graphic inserts, we created a film that captures the essence of the roadshow — used across marketing, social media, and internal presentations.