Client
BRITA
Service
Product film
The film in brief
The product film accompanies the market launch of a new BRITA product. At its core is a panel discussion with experts; concept and production were handled by mecom vision.
Background & objective
For the market launch of a new BRITA product, we produced a product film with an expert panel discussion . The aim was to present the innovations, benefits and possible applications of the product in an informative yet appealing format.
The conversation between three experts from different fields enabled a competent, credible and in-depth exploration of the product. At the same time, the exchange created a lively, authentic dynamic that arouses viewers' interest and conveys the product message clearly.
Social Cuts
Production process
01
Concept development & planning
The concept was developed so that the conversation remains both technically sound and understandable for the target group.
Key elements of the concept:- Three experts from relevant fields (e.g. product development, water quality, sustainability) who bring different perspectives.
- Structured moderationto explain both technical details and practical applications clearly.
- Use of product demosto illustrate functions and benefits visually.
- Moderated conversation dynamicsto create a natural, informative and interactive exchange.
02
Filming
For the filming, the Brita headquarters was transformed into a modern, stylish studio setting that underlines the high quality of the BRITA brand.
Technical implementation:- Multi-camera setupto capture different perspectives and dynamic conversation.
- High-quality lighting designto create a clear, professional visual aesthetic.
- Close-up shots of the productto highlight functions and details.
- Integration of graphics & animationsto visually support key statements (e.g. filtration processes, environmental benefits).
03
Filming
Post-production was carried out in such a way that the dynamics of the conversation are preserved and the product message is conveyed clearly.
Editing process:- Smooth editingto condense the most important statements and discussions precisely.
- Professional sound designthat supports the clarity of the voices and the atmosphere.
- Integration of infographics & animationsto visualise technical details simply and clearly.
- Colour correction & branding elementsto harmonise the film with BRITA's corporate design.
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