EDAG Citybot

For the world premiere of the EDAG CityBot, we developed a comprehensive communication campaign presenting this innovative mobility concept to a wide audience. The campaign consisted of multiple elements that introduced the CityBot across different formats and channels.

• Announcements & teasers: Strategically placed campaign videos and social media content were used to build anticipation for the premiere.
• Social media spots: Short videos and animations conveyed the CityBot’s core messages in a concise and visually engaging way for digital platforms.
• Live streaming from the studio: The world premiere was staged as a high-end live event, engaging viewers in real time with interviews, presentations, and interactive features.

By combining digital communication, video production, and live event staging, the result was a modern and dynamic presentation positioning the EDAG CityBot as a forward-looking solution for urban mobility. The campaign reached a broad audience and set new benchmarks in digital product communication.