Dunlop

For the Dunlop Tutorials, we developed an innovative video concept that combines green-screen footage of a presenter with a fully animated 3D environment. The goal of the tutorials was to make complex topics around tires and driving performance clear, engaging, and easy to understand.

The production process took place in several stages:

• Green-Screen Shoot The presenter was professionally filmed in a studio to enable seamless integration into the virtual environment.
• 3D Rendering & Animation A custom-designed 3D space was created, showcasing Dunlop tires and related animations in a realistic and visually appealing way.
• Post-Production & Compositing The presenter was precisely embedded into the digital environment, while animated infographics, text overlays, and visual highlights made the tutorials both informative and visually striking.

The result is a modern, interactive tutorial series that communicates technical content in a clear and visually impressive way. The videos are used for online training, social media, and digital presentations, helping Dunlop convey technical expertise through innovation and design.