Behind the scene
Overview
For the market launch of a new BRITA product, we produced a product film featuring an expert discussion round. The goal was to present the product’s innovations, benefits, and applications in an informative yet engaging format.
The discussion between three experts from different fields allowed for a competent, credible, and in-depth examination of the product. At the same time, the exchange created a lively, authentic dynamic that engages the audience and communicates the product message clearly.
Overview
Creation & Pre-production
The concept was designed to ensure that the discussion remained both professionally grounded and easy to understand for the target audience.
Key elements of the concept:
- Three experts from relevant fields (e.g. product development, water quality, sustainability) providing different perspectives.
- Structured moderation to explain both technical details and practical applications in an accessible way.
- Use of product demonstrations to visually highlight functions and benefits.
- Moderated conversation dynamic to create a natural, informative, and interactive exchange.
Production
The BRITA headquarters was transformed into a modern, stylish studio environment that reflects the premium character of the BRITA brand.
Technical execution:
- Multi-camera setup capturing different perspectives and a dynamic conversation flow.
- High-end lighting design to create a clear and professional visual aesthetic.
- Close-up shots of the product to emphasize its features and details.
- Integration of graphics and animations to visually support key messages – such as filtration processes and environmental benefits.
Production
Post-production was designed to maintain the natural flow of the discussion while clearly conveying the product message.
Post-production process:
- Fluid editing to distill key statements and discussions with precision.
- Professional sound design enhancing vocal clarity and atmosphere.
- Integration of infographics and animations to visualize technical details in a simple and accessible way.
- Color grading and branding elements to align the film seamlessly with BRITA’s corporate design.
