Behind the Scene
Overview
For the market launch of the new Audi Q6 e-tron, we produced a six-part training film series used worldwide for dealer and service staff education. The goal was to present the new technologies, design updates, and technical features of the Q6 e-tron in a way that is clear, visually engaging, and practically relevant.
The series was translated into 28 languages to ensure consistent global training across all markets. With a clear visual language and precise explanations, it serves as an effective tool for sales, service, and technical teams, as well as for internal education programs.
Concept & Planning
The training videos were designed to provide a clear, structured, and interactive learning experience for their target audiences.
- Combination of real vehicle footage & digital animation to clearly illustrate functions.
- Didactic structure for maximum clarity – regardless of technical background.
- Modular format allowing content to be used individually or combined as needed.
Production
Filming took place in a state-of-the-art studio and on-road setup, capturing both static demonstrations and dynamic driving scenes.
- Multi-camera setup for interior and exterior shots
- Motion tracking & augmented reality (AR) animations to visualize technical processes.
- On-board & drone footage to showcase driving behavior from multiple perspectives.
Post-Production
After final editing, the videos were localized for worldwide use.
- 28 language versions with professional voice-overs and subtitles.
- Culturally adapted UI graphics and text to reflect market-specific requirements.
- Integration into Audi’s digital training portal and e-learning platforms.
Output
The training series enables efficient, consistent, and scalable knowledge transfer for Audi teams worldwide.
- Enhanced sales and consulting competence through interactive learning content.
- Optimized service and technical training to ensure customer support at the highest level.
- Digital and flexible use — from individual sessions to classroom training.
Behind the Scene
