Behind the Scene
Overview
As part of the launch of the new Audi e-tron GT, we produced a three-part training series. The goal: to communicate the vehicle’s technical and practical aspects in depth and to familiarize users with its innovative features and advanced technology.
The series highlights the versatility of the Audi e-tron GT, showing how its various functions and technologies enrich the driving experience. With an authentic and informative narrative, it reveals both the car’s technical details and its practical applications.
- Authentic footage from everyday driving: Scenes captured at multiple locations to highlight the vehicle’s versatility across different driving situations.
- Dynamic visual language: Close-ups and camera movements create a modern and engaging aesthetic.
- Natural and informative storytelling: No staged scenes – ensuring an authentic and believable portrayal.
- Professional sound design: A musical underscore that enhances the informative tone of the series.
