Behind the Scene
Overview
With “WE ARE M – THE M3 TOURING,” a six-part documentary series was created, following the development of the first BMW M3 Touring – from the initial sketch to the final performance tuning on the Nürburgring Nordschleife.
The series offers unique behind-the-scenes insights: How does a high-performance sports car become a touring model with genuine M DNA? What challenges did engineers, designers, and test drivers have to overcome to translate the legendary M3 driving experience into a completely new concept?
Overview
Creation & Pre-production
The series was designed to offer not only technical depth, but also to convey the emotion and passion behind the development of an M model.
Key topics:
- Driving dynamics & performance – How does BMW M succeed in transferring the iconic M3 character to a touring model?
- Testing & the Nürburgring – Why is the Nordschleife the ultimate proving ground for every M model?
- Design & engineering – Where aesthetics meet functionality.
Production
Filming took place at key BMW M locations and on the Nürburgring Nordschleife.
- On-board cameras & FPV drones for high-speed driving footage.
- Cinematic slow-motion shots to showcase the M3 Touring’s precision in action.
- Telemetry overlays & graphic animations to visualize driving data in real time.
- High-end sound design featuring original engine audio for maximum authenticity.
Postproduktion & Feinschliff
In post-production, we focused on making the energy and spirit of BMW M tangible in every episode.
- Dynamic editing that highlights the speed and performance of the M3 Touring.
- Combination of live action & CGI to visualize technical processes in an engaging way.
- Sound design featuring original engine audio to convey the pure emotion of M Power.
- Color grading & branding elements to maintain the distinctive visual identity of BMW M.
Playlist
7:53
9:21
6:26
9:54
12:08
12:08
7:50
