Client
KARL STORZ
Service
Trade show film (EN) – concept, product filming, motion design, editing
Year
The film in brief
This English-language trade show film presents new KARL STORZ products for gynaecological endoscopy – from the B.I.O.H. office hysteroscope to bipolar intrauterine resection. It was made for the company's stand at the ESGE Congress.
New products at a glance
The ESGE Congress brings together Europe's gynaecological endoscopy community. KARL STORZ wanted to present its new products on the stand so that visitors could take them in at a glance – without sound and in English.
We developed the concept, filmed the instruments in the studio and edited product shots and animated titles into a clearly structured trade show film.
Production process
01
Concept and design
Each product has its own chapter with an animated title and its key benefits in brief. This means the film also works as a loop on screens at the stand.
02
Product shots
We filmed telescopes, camera head and instruments in the studio against a blue background – with macro shots that reveal even the smallest details.
03
Use
Besides the trade show stand, KARL STORZ uses the film in sales and online. The English version is aimed at an international specialist audience.
Result
A trade show film that presents KARL STORZ's new gynaecology products concisely – on the stand, in the field and on the website.
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