Client
KARL STORZ
Service
Product film (EN) – product shots, motion design, editing
Year
The film in brief
The English-language product film presents KARL STORZ bipolar resectoscopes for TUR-P and TUR-B – with product shots, scenes from the operating room environment and animated titles.
Medical technology in detail
Resectoscopes are precision instruments for urology. The film was meant to show the KARL STORZ systems with high quality and clarity – for an international professional audience.
To do this, we staged instruments and devices in close-ups, filmed scenes in the operating room environment and edited the film with animated titles.
Production process
01
Design
Animated titles in the KARL STORZ visual language structure the film and guide viewers through the TUR-P and TUR-B applications.
02
Product shots
Electrodes, optics and camera head were staged against a blue background – close enough to show every detail.
03
Operating room
Scenes in the operating theatre show where the systems are used: at the monitor, in the team and in the OR setup.
Result
The product film presents the KARL STORZ bipolar resectoscopes in English for an international audience.
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