Aftersales · Sales · TWIN CUP
AUDI Twin Cup 2025
Date
November 2025
Participants
100 participants, ten countries, three categories
Format
Short version event film
Knowledge. Practice. Performance. The Audi Twin Cup
For more than 30 years, the Audi Twin Cup has stood for international further training in automotive retail. Every year, around 10,000 employees from 17 countries take part in the format and compete in disciplines such as service and customer understanding, product knowledge and technical expertise. The participating markets account for around 85 percent of Audi's global sales.
The competition has several stages: national qualifying rounds are followed by a semi-final and finally the international final. In Munich, the ten best teams took on a total of 111 practical tasks. These included vehicle checks – for example on the Audi Q6 e-tron – as well as technical modules on combustion technologies and electromobility. The programme was rounded off by test drives and training sessions on current models such as the Audi Q3, the S6 Avant e-tron and the SQ5.
Long version
Long version event film
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