For more than 30 years, the Audi Twin Cup has stood for international advanced training in the automotive retail sector. Every year, around 10,000 employees from 17 countries take part in the program, competing in disciplines such as service and customer understanding, product knowledge, and technical expertise. Together, the participating markets account for approximately 85 percent of Audi’s global sales.

The competition is structured in multiple stages: national qualifying rounds are followed by a semi-final and, ultimately, the international final. In Munich, the ten best teams faced a total of 111 practice-oriented challenges. These included vehicle checks – for example on the Audi Q6 e-tron – as well as specialist modules covering combustion engine technologies and electric mobility. The program was rounded off with test drives and training sessions on current models such as the Audi Q3, the S6 Avant e-tron, and the SQ5.