Client
AUDI AG
Service
Employee training film – concept, shoot, edit
Year
2024
The film in brief
A training day in Audi's APX programme on electric mobility at the Audi Campus at Munich Airport, told from the perspective of one participant. The film follows him from the welcome through the theory session to driving practice on the track – and makes viewers want to join the next round.
A training day that leaves you wanting more
With APX, Audi trains its own employees in electric mobility and the current model range. The programme needed a film that captures the day for participants and shows colleagues what to expect.
We followed one participant through an entire training day: arrival at the Audi Campus, theory with the product trainer, discussions in the group and finally time behind the wheel on the track. Short interviews add personal impressions to the footage.
More versions
The long version
Short cuts for intranet and screens
Production process
01
Concept
Rather than a classic event recap, we built the film around one person. Viewers experience the day through a participant's eyes – close, personal and with genuine reactions.
02
Filming
We filmed in a single day with a two-person crew and several cameras: in the training room, in the showroom, in the car and out on the track. The interviews with participant and trainer were recorded on location between sessions.
03
Edit and versions
The footage became a compact main film, a longer documentary version and short loops for different formats. Colour grading gives every version a consistent, calm look in line with the brand.
Result
Audi uses the film internally: as a reminder for participants and as an invitation to everyone taking part in the next round.
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