Client
Audi
Service
Training video
The film in brief
The six-part training video series accompanies the market launch of the Audi Q6 e-tron. It is used worldwide in dealer and sales staff training.
Project description
For the market launch of the new Audi Q6 e-tron we produced a 6-part training video series that is used worldwide for dealer and service staff training . The aim was to convey the new technologies, design updates and technical features of the Q6 e-tron in an understandable, visually appealing and practical way.
The series was produced in 28 languages to ensure global, consistent training for all markets. Thanks to a clear visual language and precise explanations, the series can be used optimally both by sales, service & technical teams and for internal training.
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Production process
01
Concept & planning
The training videos were designed to offer a clear, structured and interactive learning opportunity for the target groups.
- Combination of real vehicle footage & digital animationsto present functions clearly.
- Didactic preparation for maximum comprehensibility, regardless of prior technical knowledge.
- Modular formatso that content can be used individually or combined.
02
Filming
Filming took place in a state-of-the-art studio and on-road setupto capture both static demonstrations and dynamic driving scenes.
- Multi-camera setup for interior & exterior shots
- Motion tracking & augmented reality (AR) animationsto illustrate technical processes
- On-board & drone shotsto show driving behaviour from different perspectives
03
Post-production
After final editing, the videos were localised for worldwide use :- 28 language versions with professional voice-overs & subtitles
- Culturally adapted UI graphics & textsto take market specifics into account
- Integration into Audi's digital training portal & e-learning platforms
04
Result
The training series enables efficient, consistent and scalable knowledge transfer for Audi teams worldwide.
- Improved sales & advisory skills through interactive learning content
- Optimised service & technical trainingto ensure customer care at the highest level
- Digital, flexible use, from individual training to classroom sessions
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