Client
AUDI AG
Service
Multi-episode training series – concept, script, studio and driving footage, drone, post-production
Year
2023
The film in brief
For the market launch of the Audi Q8 e-tron and Q8 Sportback e-tron, we produced a training series for the Central Launch Experience. Two Audi trainers present the new vehicle in the studio, in conversation and on the road. The supercut sums up the series in two and a half minutes.
A new model, many questions – and a series that answers them
At the Central Launch Experience, Audi prepares trainers from dealerships and importer organisations for new models. They then pass this knowledge on to the sales teams in their countries. For the Q8 e-tron, this called for films that explain the vehicle clearly and can be used flexibly.
We developed a multi-episode series, from concept and script through to finished post-production. Each episode can be accessed on its own as a learning module or shown back to back in training – on the learning platform as well as in dealership training sessions.
Production process
01
Two trainers, one format
The series is built on conversation: two Audi trainers guide viewers through the episodes, explaining, asking questions and putting things into context. A showroom, a lounge and an energy storage facility give each topic its own setting.
02
The vehicle centre stage
In a dark studio, we showcased the Q8 e-tron and Q8 Sportback e-tron with precise lighting – from the grille and headlights to the wheels. This is complemented by driving footage of camouflaged test vehicles on a country road.
03
Behind the scenes
Over three to four shooting days, the team worked at several locations: in the studio, on an outdoor set and with a drone above the grounds. A cabin in the woods provides the scenic frame for the series.
Result
A training series that presents the new model clearly and vividly – usable as individual learning modules, back to back in training and internationally in dealership training sessions.
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