Client
BMW M
Service
Product film
The film in brief
“WE ARE M – THE M3 TOURING” is an eight-part documentary series about the development of the first BMW M3 Touring. All episodes can be watched on this page as a playlist.
Project description
With “WE ARE M – THE M3 TOURING” we created a 8-part documentary seriesthat follows the development process of the first BMW M3 Touring from the first sketch to the final performance tuning on the Nordschleife.
The series offers unique behind-the-scenes insights: how does a high-performance sports car become a touring model with real M DNA? What challenges did engineers, designers and test drivers have to master to transfer the legendary M3 driving experience to a new concept?
Playlist · 8 episodes
WE ARE M – THE M3 TOURING
Social Cuts
Production process
01
Concept development & planning
The series was designed not only to offer technical depth but also to convey the emotion and passion behind the development of an M model.
Central topics:- Driving dynamics & performance – How does BMW M manage to transfer the iconic M3 character to a touring model?
- Test procedures & Nordschleife – Why is the Nürburgring the ultimate test track for every M model?
- Design & engineering – Where do aesthetics meet functionality?
02
Filming
Filming took place at the most important BMW M sites and on the Nürburgring Nordschleife .
- On-board cameras & FPV drones for high-speed driving shots
- Cinematic slow-motion shotsto show the precision of the M3 Touring in action
- Telemetry overlays & graphic animationsto display driving data in real time
- High-quality sound design with original engine sound for maximum authenticity
03
Post-production & fine-tuning
Post-production placed particular emphasis on making the energy and spirit of BMW M tangible in every episode.
- Dynamic editingthat emphasises the speed and performance of the M3 Touring
- Combination of live action & CGIto illustrate technical processes clearly
- Sound design with original engine soundto convey the pure emotion of M power
- Colour correction & branding elementsto maintain the visual identity of BMW M
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