Client
Audi
Service
Training video series
The film in brief
The three-part training video series accompanies the market launch of the new Audi Q5. It is used worldwide in dealer and sales staff training.
Project description
For the market launch of the new Audi Q5 we produced an 3-part training video series that is used worldwide for dealer and service staff training . The aim was to convey the new technologies, design updates and technical features of the Q5 in an understandable, visually appealing and practical way.
The series was produced in 28 languages to ensure global, consistent training for all markets. Thanks to a clear visual language and precise explanations, the series can be used optimally both by sales, service & technical teams and for internal training.
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Production process
01
Concept & planning
The training videos were designed to offer a clear, structured and interactive learning opportunity for the target groups.
- Combination of real vehicle footage & digital animationsto present functions clearly.
- Didactic preparation for maximum comprehensibility, regardless of prior technical knowledge.
- Modular formatso that content can be used individually or combined.
02
Filming
Filming took place in a state-of-the-art studio and on-road setupto capture both static demonstrations and dynamic driving scenes.
- Multi-camera setup for interior & exterior shots
- Motion tracking & augmented reality (AR) animationsto illustrate technical processes
- On-board & drone shotsto show driving behaviour from different perspectives
03
Post-production
After final editing, the videos were localised for worldwide use :- 28 language versions with professional voice-overs & subtitles
- Culturally adapted UI graphics & textsto take market specifics into account
- Integration into Audi's digital training portal & e-learning platforms
04
Result
The training series enables efficient, consistent and scalable knowledge transfer for Audi teams worldwide.
- Improved sales & advisory skills through interactive learning content
- Optimised service & technical trainingto ensure customer care at the highest level
- Digital, flexible use, from individual training to classroom sessions
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