Client
Jumo
Service
Recruiting film for apprentices
The film in brief
The recruiting film follows three JUMO apprentices at their workplace, at vocational school and in their free time. Alongside the main film, three apprentice portraits, a cinema version and social cuts were created for the careers page, trade fairs and social media.
Project description
As part of its efforts to attract young talent, an authentic recruiting film was produced for JUMO that appeals to young people and provides insights into the training opportunities at the company. The aim of the film is to get potential applicants excited about an apprenticeship at JUMO and to convey a realistic picture of the working environment and development opportunities.
At the centre of the film are three apprentices who are portrayed in their everyday working lives and in their private surroundings. The combination of professional insights and personal moments shows how varied, exciting and future-oriented an apprenticeship at JUMO is. It becomes clear that JUMO promotes not only professional skills but also individual interests and personalities.
- Authentic insights into everyday apprenticeship life:
The apprentices were accompanied at their workplace, at vocational school and in their free time – from working in the workshop to sporting or creative hobbies. - Versatile formats for different channels:
In addition to an emotional main film, three individual portraits, a compact cinema spot and longer versions for trade fairs, social media and internal presentations were created. - Modern and personal imagery:
A mix of close-ups, quiet moments and dynamic scenes creates a lively and approachable impression of life and learning at JUMO. - Emotional storytelling and professional sound design:
The film deliberately avoids staged scenes and instead relies on real encounters and personal statements. A finely tuned musical backing underlines the emotional impact and makes the film a strong tool in JUMO's apprenticeship marketing.
More versions
Cinema version
Social Cuts
Apprenticeportraits
Behind the scenes
(Your project)
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